n+nkou 3 models
cas model
http://nonkou.com/writings/cas.pdf
strategic management model
http://nonkou.com/writings/strategicmanagement.pdf
capability model
http://www.nonkou.com/writings/capability.pdf
n+nkou
11/21/2006
11/20/2006
11/18/2006
Metrics patient throughput
Percent of patients that leave the ED without being seen
Hours of ED diversion
Average ED LOS
Average ED LOS for admitted patients
Average ED LOS for discharged patients
Average lab turnaround time (order to result)
Average diagnostic imaging turnaround time by key modality (order to first read)
Average minutes from admission order written to patient placed in an inpatient bed
Patient satisfaction scores
Length of stay for medical-surgical patients, hospital, physician, service, top volume DRGs
Average patient admission and discharge time by nursing unit
Avoidable days
Percentage of patients that are outliers
Inpatient bed utilization by hospital and nursing unit
Average bed turnaround time
n+nkou
11/15/2006
11/14/2006
11/10/2006
metrics を考える
最新の傾向として、metricsを # \ ％ R I に分けて、考えるようになってきた。たとえば、クリニカルアウトカムをI（index）、％型、患者満足度をR（rating）型、マーケティング、財務指標を、＃ ￥ ％型という風に、分けて理解する。それぞれの項目で、どのようなメトリックスを選定測定して、どのようにして、improve するか。そして、また、metrics measure をして、improve。このプロセスをくりかえして、excellent にする。こんなふうにして、metrics を性質的に分けて考えるのもcapability modelの理解を深めるのによいように思う。
capability model
http://www.nonkou.com/writings/capability.pdf
n＋nkou
最新の傾向として、metricsを # \ ％ R I に分けて、考えるようになってきた。たとえば、クリニカルアウトカムをI（index）、％型、患者満足度をR（rating）型、マーケティング、財務指標を、＃ ￥ ％型という風に、分けて理解する。それぞれの項目で、どのようなメトリックスを選定測定して、どのようにして、improve するか。そして、また、metrics measure をして、improve。このプロセスをくりかえして、excellent にする。こんなふうにして、metrics を性質的に分けて考えるのもcapability modelの理解を深めるのによいように思う。
capability model
http://www.nonkou.com/writings/capability.pdf
n＋nkou
Marketing Major Metrics List
Section
Metric
Share of Hearts, Minds, and Markets
2.1
Market Share
2.1
Unit Share
2.2
Relative Market Share
2.3
Brand Development Index
2.3
Category Development Index
2.4?2.6
Market Share
2.4
Market Penetration
2.4
Brand Penetration
2.4
Penetration Share
2.5
Share of Requirements
2.6
Heavy Usage Index
2.7
Hierarchy of Effects
2.7
Awareness
2.7
Top of Mind
2.7
Ad Awareness
2.7
Knowledge
2.7
Beliefs
2.7
Intentions
2.7
Purchase Habits
2.7
Loyalty
2.7
Likeability
2.8
Willingness to Recommend
2.8
Customer Satisfaction
2.9
Willingness to Search
Margins and Profits
3.1
Unit Margin
3.1
Margin (%)
3.2
Channel Margins
3.3
Average Price per Unit
3.3
Price Per Statistical Unit
3.4
Variable and Fixed Costs
3.5
Marketing Spending
3.6
Contribution per Unit
3.6
Contribution Margin (%)
3.6
Break-Even Sales
3.7
Target Volume
3.7
Target Revenues
Product and Portfolio Management
4.1
Trial
4.1
Repeat Volume
4.1
Penetration
4.1
Volume Projections
4.2
Growth—Percentage
4.2
Growth??CAGR
4.3
Cannibalization Rate
4.3
Fair Share Draw Rate
4.4
Brand Equity Metrics
4.5
Conjoint Utilities and Consumer Preferences
4.6
Segment Utilities
4.7
Conjoint Utilities and Volume Projections
Customer Profitability
5.1
Customers
5.1
Recency
5.1
Retention Rate
5.2
Customer Profit
5.3
Customer Lifetime Value
5.4
Prospect Lifetime Value
5.5
Average Acquisition Cost
5.5
Average Retention Cost
Sales Force and Channel Management
6.1
Workload
6.1
Sales Potential Forecast
6.2
Sales Total
6.3
Sales Force Effectiveness
6.4
Compensation
6.4
Break-Even Number of Employees
6.5
Sales Funnel, Sales Pipeline
6.6
Numeric Distribution %
6.6
All Commodity Volume (ACV)
6.6
Product Category Volume (PCV)
6.6
Total Distribution %
6.6
Facings
6.7
Out of Stock %
6.7
Inventories
6.8
Markdowns
6.8
Direct Product Profitability (DPP)
6.8
Gross Margin Return on Inventory Investment (GMROII)
Pricing Strategy
7.1
Price Premium
7.2
Reservation Price
7.2
Percent Good Value
7.3
Price Elasticity of Demand
7.4
Optimal Price
7.5
Residual Elasticity
Promotion
8.1
Baseline Sales
8.1
Incremental Sales/Promotion Lift
8.2
Redemption Rates
8.2
Costs for Coupons and Rebates
8.2
Percentage Sales with Coupon
8.2
Percent Sales on Deal
8.2
Percent Time on Deal
8.2
Average Deal Depth
8.3
Pass-Through
8.4
Price Waterfall
Advertising Media and Web Metrics
9.1
Impressions
9.1
Gross Rating Points (GRPs)
9.2
Cost per Thousand Impressions (CPM)
9.3
Net Reach
9.3
Average Frequency
9.4
Frequency Response
9.5
Effective Reach
9.5
Effective Frequency
9.6
Share of Voice
9.7
Pageviews
9.8
Clickthrough Rate
9.9
Cost per Click
9.9
Cost per Order
9.9
Cost per Customer Acquired
9.10
Visits
9.10
Visitors
9.10
Abandonment Rate
Marketing and Finance
10.1
Net Profit
10.1
Return on Sales—ROS
10.2
Return on Investment—ROI
10.3
Economic Profit—EVA
10.4
Payback
10.4
Net Present Value (NPV)
10.4
Internal Rate of Return (IRR)
10.5
Return on Marketing Investment—ROMI; Revenue
Section
Metric
Share of Hearts, Minds, and Markets
2.1
Market Share
2.1
Unit Share
2.2
Relative Market Share
2.3
Brand Development Index
2.3
Category Development Index
2.4?2.6
Market Share
2.4
Market Penetration
2.4
Brand Penetration
2.4
Penetration Share
2.5
Share of Requirements
2.6
Heavy Usage Index
2.7
Hierarchy of Effects
2.7
Awareness
2.7
Top of Mind
2.7
Ad Awareness
2.7
Knowledge
2.7
Beliefs
2.7
Intentions
2.7
Purchase Habits
2.7
Loyalty
2.7
Likeability
2.8
Willingness to Recommend
2.8
Customer Satisfaction
2.9
Willingness to Search
Margins and Profits
3.1
Unit Margin
3.1
Margin (%)
3.2
Channel Margins
3.3
Average Price per Unit
3.3
Price Per Statistical Unit
3.4
Variable and Fixed Costs
3.5
Marketing Spending
3.6
Contribution per Unit
3.6
Contribution Margin (%)
3.6
Break-Even Sales
3.7
Target Volume
3.7
Target Revenues
Product and Portfolio Management
4.1
Trial
4.1
Repeat Volume
4.1
Penetration
4.1
Volume Projections
4.2
Growth—Percentage
4.2
Growth??CAGR
4.3
Cannibalization Rate
4.3
Fair Share Draw Rate
4.4
Brand Equity Metrics
4.5
Conjoint Utilities and Consumer Preferences
4.6
Segment Utilities
4.7
Conjoint Utilities and Volume Projections
Customer Profitability
5.1
Customers
5.1
Recency
5.1
Retention Rate
5.2
Customer Profit
5.3
Customer Lifetime Value
5.4
Prospect Lifetime Value
5.5
Average Acquisition Cost
5.5
Average Retention Cost
Sales Force and Channel Management
6.1
Workload
6.1
Sales Potential Forecast
6.2
Sales Total
6.3
Sales Force Effectiveness
6.4
Compensation
6.4
Break-Even Number of Employees
6.5
Sales Funnel, Sales Pipeline
6.6
Numeric Distribution %
6.6
All Commodity Volume (ACV)
6.6
Product Category Volume (PCV)
6.6
Total Distribution %
6.6
Facings
6.7
Out of Stock %
6.7
Inventories
6.8
Markdowns
6.8
Direct Product Profitability (DPP)
6.8
Gross Margin Return on Inventory Investment (GMROII)
Pricing Strategy
7.1
Price Premium
7.2
Reservation Price
7.2
Percent Good Value
7.3
Price Elasticity of Demand
7.4
Optimal Price
7.5
Residual Elasticity
Promotion
8.1
Baseline Sales
8.1
Incremental Sales/Promotion Lift
8.2
Redemption Rates
8.2
Costs for Coupons and Rebates
8.2
Percentage Sales with Coupon
8.2
Percent Sales on Deal
8.2
Percent Time on Deal
8.2
Average Deal Depth
8.3
Pass-Through
8.4
Price Waterfall
Advertising Media and Web Metrics
9.1
Impressions
9.1
Gross Rating Points (GRPs)
9.2
Cost per Thousand Impressions (CPM)
9.3
Net Reach
9.3
Average Frequency
9.4
Frequency Response
9.5
Effective Reach
9.5
Effective Frequency
9.6
Share of Voice
9.7
Pageviews
9.8
Clickthrough Rate
9.9
Cost per Click
9.9
Cost per Order
9.9
Cost per Customer Acquired
9.10
Visits
9.10
Visitors
9.10
Abandonment Rate
Marketing and Finance
10.1
Net Profit
10.1
Return on Sales—ROS
10.2
Return on Investment—ROI
10.3
Economic Profit—EVA
10.4
Payback
10.4
Net Present Value (NPV)
10.4
Internal Rate of Return (IRR)
10.5
Return on Marketing Investment—ROMI; Revenue
11/05/2006
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